Dr. Winegard in the Media

Introducing Business-Brain Expert Dr. Brynn L. Winegard

Watch Dr. Winegard Keynote on the Brain Science of Persuasion and Influence

Dr. Winegard Featured in Popular Media

Dr. Winegard is a regular on television, radio, and in print in Canada. Here are some links to Dr. Brynn Winegard in popular media:

PT Prophet Podcast

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Sirius XM Radio

On The Advantages of an Aging Brain in the Workforce:

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The Agenda with Steve Paikin

On Old and Grey Matter:

Steve Paikin The Agenda Old and Grey Matter

Ontario Grocery Retail Article

On How Retailers Can Prime Consumers to Buy:

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On How Retailers Can Persuade Consumers to Buy:

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CBC Television (whole episode)

On Retail Tricks: How Stores Make You Spend More:

On Retail Tricks: How Stores Make You Spend More

On Predictions for Holiday Shopping 2016::

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National Post

National Speakers Bureau

On Brain-Healthy Tips for the Aging Brain:

On Brain-Healthy Tips for the Aging Brain

The Marilyn Denis Show

Retail Savings on The Marilyn Denis Show:

Retail Savings on The Marilyn Denis Show

Business News Network TV

Shopping on Snapchat, Instagram:

space

Business News Network Shopping on Snapchat, Instagram

On How Volkswagen Can Survive The Emissions Scandal:

Business News Network The Close On How Volkswagen Can Survive The Emissions Scandal

On The Science Of Marketing:

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Business News Network On The Science Of Marketing

On Marketing A Way For Retailers To Weather The Economic Storm:

Business News Network On Marketing A Way For Retailers To Weather The Economic Storm

On Sears Having the Amy Profile Wrong:

space

Business News Network - The Close

On Effect of Weak Dollar on Canadian Retailers:

space

Business News Network The Street A weak yuan and Canadian retailers

On The Summer Outlook For Retailers:

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Business News Network On The Summer Outlook For Retailers

On Canada Being A Food Empire:

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Business News Network On Canada Being A Food Empire

On Black Friday Omnichannel Shopping 2016:

space

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CTV NEWS TV

On Loyalty Program Marketing:

On Loyalty Program Marketing

On Strategic Alliances:

Guy Laliberte sells cirque ddu soleil

On SuperBowl Advertising:

SuperBowl Advertising

On Target’s Failures in Canada:

space

On Target Leaving Canada:

On Burger King-Tim Horton’s Merger:

On Burger King-Tim Horton’s Merger:

On Relationship Marketing in Services (Banking):

On Relationship Marketing in Services (Banking):

On Fast-Food Merger:

On Fast-Food Merger

On the Marketing Machine That is the Oscars:

On the Marketing Machine That is the Oscars

On Holiday Shopping Trends:

space

holidayshoppingtrends

On BlackBerry Business Moves:

blackberrybusinessmoves

On Last Minute Christmas Shopping 2016:

space

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On Online versus In-Person Shopping Nearing Christmas 2016:

space

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On Strange Consumer Product Innovation:

space

On Strange Consumer Product Innovation:

On Last-Minute Holiday Shopping:

On Last-Minute Holiday Shopping

On Travel & Airfare Surge Pricing:

airline fees to soar even higher

On Viral Advertising Campaigns:

space

On the Changing Retail Landscape and Black Friday:

On December 23rd Being The Busiest Day For Christmas Shopping:

CTV News On December 23rd Being The Busiest Day For Christmas Shopping

On Target Closing 133 Stores:

CTV Vancouver Target to close mainland locations

On Target’s Canadian Failure (Winnipeg CTV):

On Target’s Announcement to Pull Out of Canada

On Target Leaving Canada:

CTV Target Checking out of Canada

Saks Opens Its Doors In Canada:

CTV News Saks Opens Its Doors In Canada

On BlackBerry Marketing Woes:

blackberrymarketing

On Black Friday Trends and Shopping 2016:

space

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On Black Friday Trends and Shopping 2016:

space

On Saks 5th Avenue Opening in Canada:

Saks Off Fifth opens in Canada

On Last-Minute Shopping for the Holidays:

CTV News Channel: Buying last-minute gifts

On What to Expect of This Year’s Holiday Shopping Season:

Countdown to Christmas: Last-minute shoppers work to cross off items from holiday wish lists

On Black Friday Shopping:

Black Friday Deals

On Wal-Mart Canada Expansion

CTV News Channel Wal-Mart Canada announces expansion

On Discounting Sites Going Bankrupt:

CTV News Consumer Alert: Dealfind coupons

On the Marketing of Weapons in the USA:

CTV News On the Marketing of Weapons in the USA

On Samsung PR Disasters:

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On the Changing Retail Landscape and Black Friday:

changingretaillandscape

On Economics of NHL Lockout:

space

nhllockout

On Omnichannel Shopping During Black Friday Week:

space

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Global TV

On Loblaws Re-Listing French’s Ketchup After Social Media Outrage:

Global News Toronto News Hour- Loblaws restocking French's ketchup after social media outcry

On the Relevance of Social Media in Scandals:

space

Rotman School of Management apologizes for controversial assignment

ICI Ontario (French)

On Tricks Retailers Use to Get You to Buy More (French):

On Tricks Retailers Use to Get You to Buy More (French)

NewsModo Radio (Australia)

On Creating Cognitively Sticky Brand Messages:

brandpodcast

CTV

On Holiday Merchandising:

holidaymerch

On Volatility of Retail Labor Market:

volatilityretail

On Generating Buzz in Fashion:

targetfashion

On Burger King Tim Horton’s Merger Confirmed:

tims

On Wal-Mart Celebrating 20 Years in Canada:

space

walmarttwenty

On Pricing Wars in Competitive Retail Landscape:

space

targetpricewars

On Holiday Shopping Beginning Earlier Every Year:

holidaymerch

On Canadian Retail Expansion:

simons

On Canadian Influx of Luxury Retailers:

luxuryretail

On Canadian Retailer Expansion to Korea:

joefresh

On Saks 5th Avenue Announcing Canadian Expansion:

sakssherway

Too soon for holiday displays? Retailers say it’s all about the customers:

CTV News Too soon for holiday displays? Retailers say it’s all about the customers

On Retail Shift Work:

retailshift

On Retail Closures and Retail Under-performance:

rickis

On Canadian Retailers Closing:

reitmans

On Target’s Delayed E-Commerce Presence:

targetecommerce

On Importance of Diversity in Fashion Marketing:

diversityfashion

CBC News

On Retailer Tricks to Watch Out For:

Retailer tricks to watch out for

The Globe and Mail

On Renaming Q After Jian Gomeshi Scandal:

shad welcome to q

On Overcoming Poor Consumer Perceptions:

canmobile

On Advantages of an Aging Brain in the Workforce (pg 34):

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On NeuroLeadership:

GlobeMail

On Driving Penetration for a New Product:

newproduct

On Marketing Online Education:

globeadvisor

On Gaining Customers in a Niche Category:

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The Toronto Star

On the Benefits of Cross-Merchandising:

crossmerchandising

On Using Gimmicks to Go Viral:

viralgimmicks

On Pop-up Shops:

popupshops

On Target’s Fashion Marketing Attempts:

targetattempts

On Free Shipping for E-Shoppers:

freeshipping

On Event-Based Selling:

eventbasedselling

On CityTV’s Rebranding:

rebrandingcitytv

On ROM’s New Logo:

torontostar

Toronto Star Business Club

On Marketing Entertainment Experiences:

marketingentertainment

On Marketing to Multiple Distinct Market Segments:

space

distinctmarketsegments

On Attracting Users to a New App:

newapp

On Creating Demand for Your Startup:

creatingdemand

On Marketing a Meal Delivery Service:

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mealdeliveryservice

On Target’s Entrance into Canada:

targetattempts

On Getting Funding for Startups:

startupfunding

On Driving Customer Engagement in Plus-Sized Clothiers:

plussizedcustomers

Financial Post

On Japanese Retailer Entering Canada:

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On Pricing Competition Among Major Retailers in Canada:

pricingcompetition

The Canadian Press

On Pricing Wars in Canada with Major US Retailers:

pricingwarscanada

On Target Creating Buzz, Failing Consumers:

targetfashion

Yahoo News

On Why Consumers Don’t Question Tech Companies:

questiontechcompanies

Maclean’s Magazine

On Target’s Announcement to Pull Out of Canada:

targetleaving

Huffington Post

On Part-Time Retail Labor Force:

parttimeretailforce

On Pricing Wars in Canadian Retail:

pricingwarsretail

Canadian Business

On Saks 5th Avenue Entering Canada:

canadianbusiness

On Canadian Retailers Filing for Bankruptcy:

canadianbusiness

On Mastering Upsell to Highest Potential Prospects:

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MSN.com

On Tricks Retailers Use to Get You to Spend (French):

blackfridayfrancais

Marketing Mag

On Importance of Omnichannel Offerings:

marketingmag

Speaking of Impact Magazine

On Marketing to Women:

speakingofimpact

CityNews

On Why Target Failed in Canada:

targetfailed

Toronto Sun

On Retail Labor Force Uncertainty:

retaillaborforce

FitSmallBusiness.com

On Tips for Creating a Business Plan:

fitsmallbusiness

Bplans

On How to Find a Mentor:

mentor

Ottawa Citizen

On Holiday Items on Shelves Early:

holidayitems

Profit Guide

On Ensuring Success of a Canadian Brand:

ensuringsuccesscanadianbrands

On the 4 Traits of Successful Exporters:

successfulexporters

Docurated

On Creating Strategic Marketing Plans:

docurated

Main Street

On How to Get Discounts on Basics:

discountsonbasics

Journal Metro

On Selling Christmas Items Too Soon (French):

earlyxmas

The Telegram

On Canadian Retailer Expanding:

retailerexpanding

Deseret News

On Where to Find Savings in Warehouse Club Stores:

savingsinwarehouse

TriCityNews

On Wal-Mart Taking Over Target Location:

walmarttakeovertarget

FoodWorld News

On Burger King and Tim Horton’s Merger:

burgerkingtimsmerger

RyersonFolio

On Gendered Advertising:

genderedadvertising

MetroNews

On Millennials Nesting and Shopping Home Categories:

mellennialsnesting

MoneySense

On Holiday Shoppers Being Surprised by Early Shopping Season:

moneysense

Momentology

On Using Mascots in Marketing:

mascotsinmarketing

CMA Magazine

On Dealing with the Culture Clash of a Merger:

cmamagazine

Inc.com

On Tips When Naming Your Business:

businessname

The Brand Journalism Advantage

On Making the Move from Corporate to Your Own Venture:

brandjournalismbrynn